Crisis communication is probably the hardest part of communication to get right – and the most important. Combine this with a successful attack attempt on a company’s network that completely shatters operation and you have all the ingredients for disaster. But especially in situations like this, it is imperative to stay calm and remain in contact with the outside world. In this talk, we will relay best practices for crisis communication and how they specifically apply to IR situations. We will show the best and the worst attempts to manage a crisis – and show that situations like this can reposition a company and build trust rather than loosing it. We asked Hauke Gierow and Paul Gärtner a few more questions about their talk. Please tell us the top 5 facts about your talk.